This guide aims to guide organizations wishing to design a behaviour change strategy, step by step. Here you will find tools that will allow you to choose the methodology that best suits your context and objective.
We look at the meaning of behaviour change in the context of Action Against Hunger programmes (Nutrition and Health, Food Security and Livelihoods and Water, Sanitation and Hygiene), some theory behind behaviour-change interventions and different approaches. We also cover what a behaviour change intervention involves, and the skills and time needed for designing and implementing a behaviour change intervention.
The interactive document includes a comprehensive step by step guide for staff implementing a behaviour change intervention, as well as an overview of formalised behaviour change approaches, including Action Against Hunger’s ABC (Assisting Behaviour Change) approach. It also contains links to several useful resources and examples, and glossary of terms relating to behaviour change programming.
See also the related website below, in English, French and Spanish.
Author: John Adams, humanitarian consultant