Assisting Behaviour Change Practical Ideas and Techniques

Behaviour change initiatives are fundamental to achieving project objectives through the reinforcement of positive practices, the identification of new or alternative practices and the promotion of structural changes of specific psychosocial variables such as knowledge, attitudes, behaviours and social norms. The behaviour change process can be divided into two aspects: initiating behaviour change and maintaining behaviour change.

Within the first part of this manual you will find an overview of some of the main concepts relevant to behaviour change such as the determinants of behaviour and how change comes about, as well as an explanation of the key BC models developed by psychological and social sciences research.

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