Men’s Groups: A Strategy to Improve Men’s Health Seeking Behaviour in India

A Learning Review article from 2018 that details a new strategy to engage men in the community.

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Maternal and child malnutrition continues to be one of the leading causes of mortality and morbidity in low and middle-income countries. Despite gains globally, undernourishment remains high in India, with over 34 per cent of the population affected. Currently, the country is ranked 103 out of the 119 nations in the 2018 Global Hunger Index. Of children aged under five, 44 per cent are underweight while 72 per cent of infants have anaemia.

Hunger, malnutrition, and poverty result from and reinforce injustice and inequality. These injustices take place at every level, from the household to the global level, and are rooted in established power imbalances. Perhaps the most pervasive and universal imbalance is based on sex and gender, and in India gender inequality is deeply entrenched particularly in certain regions of the country. Gender inequality plays an important role in everything from who has access to food to who has the resources to grow and buy it, who eats first and who eats last. Acknowledging the influence of gender is at the core of our strategy to fight against malnutrition.



As part of the development of our implementation strategy in Rajasthan, Action Against Hunger undertook a survey in 2015 to assess the impact of our interventions in the Baran district, with the objective to uncover practical recommendations for better tailoring future interventions. The study found that excluding men in project delivery could act as a bottleneck in preventing malnutrition. These findings highlighted the need to involve more men in programming and improve the implementation of counselling and behavioural activities with male participants. One of the men from a community where we implement had the following to say:  “My impression is that your programme involves men very little. Because men are family decision-makers, they should also be made aware appropriately so that they can take the correct decision at the correct time.” It was consequently decided that engaging men was a priority need in order to recognise their role within the household as decision-makers and caregivers.

To address this need, Action Against Hunger piloted a project in Rajasthan aiming to engage more men in the fight against malnutrition. This project involved several stages of activities. First, the team held discussions with men to assess their willingness to sit and discuss malnutrition problems together. Following those discussions, men in households with expectant mothers or children suffering from malnutrition were asked to attend a series of educational sessions and focus group discussions around specific maternal and child health and nutrition themes. Topic of these sessions included:

  • The importance of antenatal care check-ups and institutional delivery.
  • Identifying heavy labour tasks that can cause problems during pregnancy and how to reduce heavy workloads on women.
  • Infant malnutrition, its causes and consequences, how to identify and treat it.
  • The importance of exclusive breastfeeding.
  • The importance of beginning complementary foods by the age of 6 months.
  • Strategies to increase dietary diversity, such as taking mothers to the market for grocery shopping and allowing them to purchase foods of their choice.
  • The importance of spending quality time with infants either playing, story-telling, or helping them to sleep/rest.

Another activity involved the Action Against Hunger community mobilisers conducting outreach to encourage fathers (and grandfathers) to engage in childcare activities and reinforce their own roles and responsibilities when caring for their children. As a way to encourage men’s engagement, it was decided that a men’s group would be established and educated on different issues, with at least one active person from the group going on to facilitate their own sessions under the supervision of Action Against Hunger staff. The aim of establishing these men’s groups was to increase their accountability and empower them to make the best decisions for their families.



The approach described above was piloted in 2014, and led to the strong and active participation of men in the monthly men’s group discussions. This increased engagement contributed to improved nutrition outcomes in many households. Action Against Hunger India observed the following since the implementation of this project:

  • Increased antenatal care, institutional deliveries, and home-care for women.
  • Pregnant women being relieved from heavy tasks like fetching drinking water from long distances and farming activities. Mothers get at least an hour a day more rest during pregnancy and after childbirth.
  • Earlier detection of malnutrition, enabling easier and more effective referrals.
  • Infant feeding practices were monitored and supported by fathers.
  • Increased maternal decision-making pertaining to self-care and child health.

Therefore, the effort to engage with men has contributed to achieving several departmental objectives relating to the reduction of malnutrition in the region. The project is currently the centrepiece of an effort to scale up the men’s groups in all states and implement key prevention activities through them.



This project is delivered in rural areas where men have an overwhelming and unequal social capital. In these localities, unequal gender norms were particularly entrenched and difficult to challenge. This led to difficulty in mobilising and engaging men to organise and participate in discussion groups. Some of the strategies that Action Against Hunger used to address this challenge included:

Working closely with village elders to gain momentum and encourage broader community support. Working with village elders allowed us to establish regular meetings of men’s groups in the villages as part of their existing monthly activities.

Involving active members of the community to ensure community participation. In this way, interested individuals can act as champions to encourage others. The added value of the groups was also promoted by giving participants clear roles and objectives and encouraging mentoring and skills-sharing.

Taking a back seat in facilitating the sessions can help to engage participants, but it is also important to ensure accountability and sufficient guidance at all times. The project was more effective when focusing on incremental increases in consensus and acceptance. The participants reacted well to this approach, driven forward by their sense of owning the recreational spaces set up for them to discuss the small steps needed to improve their lives and that of their families. It is hoped that the men who learnt from the groups will take responsibility and pass the lessons on to other new fathers, thereby developing good practices as the norm in their communities.

Switching from malnutrition issues to community based and maternal and child health issues can help address the needs and issues of the group in the community. Addressing a cross-cutting range of relevant issues that affect the community can increase engagement and maintain interest.



The learning generated from this experience can be used in other thematic programming areas, particularly in other gender related areas such as gender-based violence (GBV). GBV includes early/forced marriages, physical as well as psychological violence and denial of resources, opportunities and services. We hope that engaging men in these issues, similar to how we have engaged the male community over maternal and infant health and nutrition issues in India, can be a good starting point to bring about real change. In order to fully achieve Action Against Hunger’s strategic objectives, across all thematic areas, the role of men must be considered at both the strategic and programmatic planning levels.

Key Information


Author: Meeta Mathur, Head of Department Nutrition & Health, India; Shivangi Kaushik, MEAL Programme Manager, India

Year Published: 2018
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